Analytics professional services adoption accelerated in the second half of last year with at least 70% of analytics software purchasers surveyed using such services, according to researcher TBR.
"Enterprises understand analytics have become essential to compete in today's data intensive economy," said TBR Professional Services Senior Analyst Jennifer Hamel.
"Regulatory compliance, risk management and data security will be the primary concerns impacting analytics purchase decisions over the next two to five years," said Hamel. "Enterprises will increasingly rely on services vendors for strategic and tactical advice in deploying analytics to solve broad business and IT challenges."
Consulting continues to be the primary entry point to analytics professional services engagements.
However, growing demand for design-build-run services highlights the rapidly maturing market and interest in end-to-end analytics management.
Bundled services and technology solutions remain the default purchase option, enabling IBM, SAP, Microsoft and Oracle to lead the market, while the consulting and system integration vendor landscape remains fragmented.