Dell has stated its intent to drive more business through distribution, and according to Andreas Schuetze, Director, Channel Marketing & Programmes, Dell EMEA, the firm will place a strong focus on new business, with incentives adding around 15% to new customer rebates. "We want to see a stronger distribution market and grow faster here," he said.
"We have new leadership, with Michael Collins in a new role as vice president, Strategy & Channel, Dell EMEA. His strategic view experience is important in developing channels.
"And we have changed the way targets are calculated so that growth comparisons for bonuses and rebates are based on average sales over the last few quarters rather than just the last one - this recognises that some of the deals come in over lengthy sales cycles."