Kaleidoscope

  • Hybrid working puts telecoms in the CX fast lane

    The need to provide a holistic Customer Experience – now known as CX – has become a fundamental component of a reseller’s armoury and has been intensified as the Covid-19 pandemic and subsequent work from home directives have transformed living rooms into makeshift offices, classrooms, and gyms.

  • It’s time to switch on customers to big switch off

    Zen Internet research has revealed that almost one in four (24%) businesses are unaware that a range of Wholesale Line rental (WLR) voice and broadband products support by the copper-based network will stop being sold completely in two years’ time.

  • It is so important to keep culture alive - even at a distance

    It is extremely challenging to maintain any sort of business culture with staff geographically and socially distanced, but maintaining contact is vital to ensure employees remain motivated and, most importantly, are not demonstrating any mental health issues. This month’s Kaleidoscope provides a useful checklist for directors and managers.

  • Plan to become trusted advisors in new normal

    Every area of industry has been affected by the coronavirus and the ICT channel is no exception. However, there are ways in which the vendor community and channel partners can support organisations to ensure that they not only survive this pandemic but go on to enjoy continued growth and success.

  • You can’t cross sell without understanding customer needs

    Seasoned channel salespeople are usually in a great position to cross-sell and upsell successfully because they already have an in-depth knowledge of their customers. Our panel this month provide some top tips to help your teams maximise their sales success.

  • Service teams rise to the challenge of home working

    With the coronavirus pandemic forcing large numbers of staff to work remotely, customer service leaders must ensure that their teams remain engaged, healthy, effective, and productive in their new working environment, despite having to manage them remotely. So what skills are required, and what best practices need to be followed?

  • All we need to do is make sure that we keep talking

    Contributing to our special focus this month on Mental Health in the ICT Industry, this month’s Kaleidoscope asks some key channel organisations what measures they have put in place to support their employee’s mental health.

  • Cutting back on marketing could seriously damage your brand

    When times are good you should advertise When times are bad you must advertise”. This month’s Kaleidoscope shares 5 tips on making the most of your marketing budget in the current climate with advice from our panel of channel marketing experts.

  • Polish up remote selling strategies or customers will switch off

    In our largest ever ‘Kaleidoscope’ feature, running in Comms Dealer this month, Gary May kicks off the feature with his top tips for successfully demonstrating and using remote selling tools. Our panel of channel experts then weigh in with their experiences and recommendations for success using these tools. Click here for the full 3 page feature.

  • Where do the big opportunities lie post the lockdown?

    Unsurprisingly, Covid-19 and the UK lockdown has put many channel sales teams in a spin. For many channel businesses there was an upward spike in March as customers battled to get staff online and working effectively from home. This initial demand has tailed off, but with a measured return to normality gaining momentum, another rise in demand for interconnected communications is now predicted.