Cloud DR specialist Druva has sharpened its focus on the UK channel and signed up two new partners, infrastructure and networking specialist LAN2LAN and service provider Oriium.
They will offer data protection and governance services for mobile and distributed data, including data hosted in the cloud such as Office 365.
Druva has also launched a dedicated partner portal for MSPs alongside a new management platform that runs converged data protection services for customers based on the public cloud.
Working with MSPs, Druva aims to offer data back-up and governance solutions using Amazon Web Services and Microsoft Azure.
"The focus is the public cloud with the likes of AWS and a concentration on expanding in UK&I, DACH, Nordics, Benelux and Iberia," said Rick Powles, Vice President EMEA at Druva.
"The channels are all different - some are cloud specialists, others are traditional resellers with growing MSP business, but there is no one vertical market.
"Some have offered disaster recovery and protection, but based on servers, and they have nothing for end users with tablets and phones.
"Druva has a strong mobile story and data protection requirements are evolving as companies make more use of cloud computing and employees seek to work where it suits them to be, rather than solely in the office.
"This means that traditional data protection tools are no longer fit for purpose.
"Providing a data availability and governance solution can help MSPs fill the gaps that are developing in their customers' data protection strategies. This is not just about protecting end points, apps should also be protected."
Powles plans to take the DR proposition to 'different markets by taking to different people', pointing out that it is not just the data centre manager who is the target, HR and finance departments are also in the frame.
This means that Druva's offering can be positioned on cost as well as coverage. It should be cheaper to run on AWS, he says, as well as appealing to the household names as customers who are already running it on AWS.