Tollring is joining in a strategic and technical alliance with Red Cactus combining AI-driven analytics with CRM and telephony integrations, to expand capabilities for joint customers and channel partners.
Through this collaboration, Tollring business communications analytics and AI-powered recording will be integrated with Red Cactus’ suite of Bubble applications via APIs, providing access to over 200 CRM systems.
This will add value to give smarter, faster, and more informed customer engagement. Roadmap alignment will also give features such as pushing transcriptions, topic extractions and sentiment analysis to the CRM.
Tony Martino, CEO of Tollring (pictured) said: “We’re seeing a surge in demand for our CRM integrations and wanted to accelerate our offering, so we chose to partner with Red Cactus to collectively offer business productivity tools.”
Martino explained how the “deep expertise in CRM and telephony integrations” of Red Catcus complements Tollring’s strength in AI-driven analytics, and product roadmap syncing will help to boost innovations to deliver broader, feature-rich capabilities and experience for partners.
Mark Minnaard, Co-founder of Red Cactus said: “By combining our technologies, we create product combinations that drive the market forward.
“We’re both able to empower our customers and partners with a richer set of tools to transform their communications and maximise customer experience. Tollring’s generative AI features will combine with our broad range of CRM integrations.”
The partnership will also give enterprise customers greater visibility into their communications data integrated with their customer systems, and channel partners can offer a differentiated, analytics-enriched solution.