Westcon-Comstor is seeing a significant increase in partner demand for its AWS Marketplace programme and is broadening its scope through investment in a dedicated team and the introduction of advisory services for partners.
The scaling of the programme comes amid growing demand from partners across Europe and the Middle East, with numerous multi-million dollar deals already secured and transactions completed across 10 different countries.
Many of the deals completed so far have been with partners that have never previously transacted on AWS Marketplace.
Launched earlier this year, Westcon-Comstor’s AWS Marketplace programme helps partners find new opportunities by guiding them through the setup process and providing a streamlined route to transacting on AWS Marketplace.
Participating vendors can also grow their cloud marketplace business.
As part of the scaling of its programme, Westcon-Comstor has introduced advisory and consulting services for partners, guiding them through AWS Marketplace setup, training and enablement and helping them to secure authorised Channel Partner Private Offer (CPPO) status.
The distributor is also hiring AWS Marketplace specialists across Europe and the Middle East to help partners to grow their AWS Marketplace business.
Adam Davison, Senior Director, AWS EMEA at Westcon-Comstor, commented: “Our programme is empowering partners to win new customers and grow revenue with existing customers by seizing the AWS Marketplace opportunity, while securing the role of the channel in the cloud marketplace economy.”