Zyxel Networks is launching a new partner programme that will support partners in growing and positioning themselves as cloud networking businesses, building on Zyxel’s products and Nebula cloud management platform.
Described as “an important milestone in the development of Zyxel’s channel strategy”, the programme is designed to incentivise all partners as they develop the managed services element of their business and adapt to the changing needs of customers.
Partners will also benefit from discounts across a wider variety of products.
Kevin Drinkall, Director, Marketing and GTM Strategy EMEA, said: “The new partner programme underlines Zyxel Networks’ commitment to driving cloud networking and supporting the growth ambitions of all our partners.
“Our solutions offer high levels of performance, usability, scalability and sustainability. The programme provides the flexibility and support that partners need to meet the changing needs of their customers by using AI-driven tools and other resources to assist customers in gaining access to more innovative ways to manage and operate networks.”
The company says the programme will encourage more partners to successfully transition to using the Nebular cloud management platform for their managed service offerings.
“By building their managed services client base, partners will also drive their sales of Zyxel Networks’ WiFi access points, firewall appliances and switches.
“Partners will grow their product sales alongside their services revenues and earn good margins on every Zyxel Networks solution they sell,” explained Drinkall.
All of Zyxel Networks’ existing partners across Europe will be migrated into the new programme starting from this month and will be offered 12 months to align to the new programme criteria.
Specialist partner accreditations will continue to apply and be available.
The EliteTech programme, for which individual technical personnel can qualify, also remains in place.