Vodafone is aiming to secure a larger slice of the UC, cloud and enterprise mobile markets with a new ramped up channel programme.
The mobile giant, which brought fixed line voice and data services into its portfolio via the acquisition of Cable&Wireless over four years ago, has finally delivered an unequivocal 'work with us' message to resellers frustrated by not being able to deliver joined up communications to enterprise customers.
The company has already accredited 100 partners in the first phase of its new Vodafone Partner Programme, which promises upgraded training, market and technology expertise and, for the first time, certification across the Vodafone Fixed, Mobile, Converged and Cloud portfolio of technologies.
Vodafone says the move to highlight partner capabilities has been made to support customer requirements as businesses seek trusted expertise in communications infrastructure and services to support smart working practices and digital transformation initiatives.
Nick Birtwistle, Director of Partners and Strategic Alliances at Vodafone UK, told Comms Dealer: "The new programme will be a major factor in our growth as all new propositions coming into the channel will use the programme's capabilities and benefits for partners.
"We are continuing to invest in partner enablement tools such as systems and portals to help our partners serve their customers better and make it easy to work with Vodafone.
"The market is changing significantly and digital transformation is becoming ever more important with the adoption of cloud and the Internet of Things among other areas.
"Combined with customers requiring improved levels of support and looking for trusted partners, and the continuing shift to unified communications from siloed comms, the communications industry has a leading role to play and Vodafone is looking to lead that transformation through the channel."