Unify has reaffirmed its commitment to scale up the proportion of business it does through the channel to 70%, and has confirmed that the addition of 50 new UK partners last year has propelled it closer towards realising this ambition.
Barry Tuffs, Vice President for UK and Ireland Channels, has pledged to accelerate the gathering momentum during the coming year, promising potential partners a full portfolio of hybrid communications and an opportunity to join Unify's technical PreSales and Consultant Community group, an information resource known as TechConnect.
Tuffs stated: "TechConnect enables partners to engage in technical dialogue, view product feature and functionality roadmaps, share common approaches and gain direct access to Subject Matter Experts."
He also confirmed that Unify will increase its emphasis on delivering flexibility to partners via a portfolio of on-premise, cloud and hybrid solutions spanning TDM and IP technologies, backed up by a revamped approach to doing business through the channel that, for example, segments the market and provides specialised vertical-specific support.
"We've overhauled the Unify Partner Program to ensure that partners receive high-touch expert advice on specific vertical sectors, as well as marketing and implementation support," added Tuffs.
The purpose of Unify's technology is to transform how enterprise and mid-market companies communicate and collaborate, an objective that was advanced by leaps and bounds when the vendor was acquired by Atos in January last year. The combined entity soon began to leverage Unify's UC expertise in tandem with Atos' dexterity in the IT services space.
"Backed by Atos we are also continually investing in our product portfolio, which includes innovations such as Circuit and OpenScape, enhancing these solutions for partners and mid-market organisations," added Tuffs.
Having articulated Unify's coherent channel strategy, Tuffs talked-up the role of the cloud in Unify's thinking and highlighted the vendor's integrated proposition for unified communications, mobility and real-time comms.
"With cloud at the centre of our product portfolio we will continue to deliver a UCaaS experience that brings together multiple voice, video and data networks, connected devices and applications into one platform, allowing teams to collaborate securely anytime, anywhere," said Tuffs.
Also driving Unify's UK channel campaign is David Lindley, Head of Sales UK&I, who is at the vanguard of 'transforming Unify's sales teams'.
"We are moving away from a direct sales model and focusing our attention on a Channel Centric High Touch approach," he added. "This emphasis on channel-centricity will ensure that Unify and our partners continue to gain market share."