More than half (51%) of businesses are expected to adopt cloud Unified Communications (UCaaS/Hosted PBX) by 2020, surpassing premise-based PBX as businesses of all sizes shift to the cloud for unified communications, team collaboration and contact center services, according to the 2nd Annual BroadSoft survey of global telecom providers and industry leaders.
The results show that respondents expect the UCaaS/Hosted PBX share of new lines shipped to reach 51% by 2020, a 10 percentage point increase from last year's survey results. The most significant change in optimism for cloud adoption is occurring in the large enterprise segment, where telcos expect 45% of large enterprises to adopt UCaaS/Hosted PBX by 2020 - a 25 percentage point increase from last year's survey.
"We've come to a tipping point because the old PBX systems that powered communications are on their way out and are no longer being replaced or upgraded with like for like. The cloud is viable, broadband can accommodate it, the PBX vendors are no longer around and workers need more mobility," said Taher Behbehani, chief digital and marketing officer, BroadSoft.
"All of this points towards cloud adoption. We are finally reaching the stage where technology will help improve the way people work rather than dictate how they should do it."
While mobility is a key priority for enterprises, the user experience of real-time unified communications on mobile delivered OTT has not quite kept pace. For this reason, native mobile integration - which delivers an integrated mobile experience within the device's native mobile dialer - has emerged as a key user experience driver for businesses. 89% of survey respondents believe that native mobile integration is an important requirement for mobile solutions. At the same time, results show over 90% of UC business users will require mobile integration - an opportunity for telcos in 2017 to deliver a superior native end-to-end mobile business experience.
Along with UC, contact centre solutions are also rapidly shifting to the cloud. By 2020, survey participants forecast that 43% of contact center seats will be cloud based. 84% of survey respondents also consider predictive analytics functionality to be important to end-users, suggesting businesses will increasingly seek analytics-based cloud contact center solutions that integrate with UC and team collaboration applications to enhance the customer experience.
Team collaboration is emerging as a key opportunity for telecom providers, a notable trend as enterprise messaging apps gain traction in the enterprise. 78% said team collaboration is an important end user requirement in their respective markets, while 95% believe integrating team collaboration into their UCaaS offers represents a significant business opportunity.
Behbehani added: "Our survey also indicates the threat landscape has changed. Telcos increasingly view OTT UCaaS vendors as a threat, and are less concerned with premise and niche SaaS vendors. Telcos able to deliver a complete solution that integrates UC with contact center and team collaboration can differentiate their offering - not only from OTT UCaaS upstarts, but from leading global IT and consumer brands as well."