Gamma has pledged to take its marketing support for partners to 'the next level' with the introduction of two new initiatives.
The first, Accelerate, is a self-serve online marketing portal available to all partners.
It includes an asset library that enables users to leverage tools that customise campaign material and product collateral.
In the lead up to Accelerate's launch Gamma also expanded its white label marketing offering to include an end-to-end campaign-in-a-box model.
Gamma's Platinum Partner Programme, launched in 2015, now includes a Gold level, giving partners access to a Partner Programme Manager who will support lead generation activities including managed lead nurture campaigns.
Gold partners also get funding for marketing, enhanced training and support, and access to multi-tactic marketing automation features.
The company said it will deliver managed marketing campaigns to Platinum and Gold Partners using the Accelerate platform; while Accelerate's content syndication module will be available exclusively to Platinum Partners.
Gamma's Head of Marketing Justin Coombes commented: "These new initiatives enable us to take the marketing support we offer to our channel partners to the next level.
"All of our partners can easily brand marketing material on a self-serve basis within the portal. The premium features, such as content syndication and automated lead nurture, add value to the Platinum and new Gold proposition, providing an opportunity to boost lead generation and increase sales."