Westcon Group and Polycom have linked up to stage their first virtual European channel seminar, connecting seven locations via video conferencing in a broadcast that explored the possibilities of global UC.
Themed 'UC Vision, Video Collaboration without Boundaries', the seminar was introduced by Area Sales VP of EMEA Channel Partners Keith Carter and Polycom executives, as well as David Grant, Senior VP EMEA at Westcon Convergence.
The UK event was broadcast from Polycom's Executive Experience Centre in London.
Phillip Pexton, Industry Analyst from Canalys, demonstrated the opportunity for video across EMEA and forecasted market growth of 34% by 2017: "This is a massive opportunity for resellers," he said. "Microsoft Lync is currently disrupting the market in a big way and threatening traditional IP PBX players. Polycom has a strategic alliance with Microsoft and is currently the leader in Lync phone shipments in EMEA with more than 60% of the market."
"As Unified Communications solutions become more complex with the move from hardware to software, increase in multi-vendor solutions, and ever-evolving eco-systems - the need for simplicity in doing business, deployment, support and processes has never been more important. Bringing it all together and simplifying business and processes - this is where the real value lies."
Lyn Driscoll, Account Director from Britannic Technologies, a Polycom Video UK Business Partner, commented: "We've talked about video conferencing taking off for so long now that it's refreshing to see such progress. Historically, video conferencing has been difficult to use and has presented issues with affordability and complexity in deploying the solutions.
"With the consumerisation of IT and the need for access anywhere, coupled with Polycom and Microsoft's vision, we can embrace this video proposition."