JMC IT has reinforced its reputation as a forward-thinking businesses by becoming one of the UK's first IT firms to invest in an in-house video and photography studio.
The new suite of equipment enables staff to produce content for online and marketing use. These include client testimonials, video blogs and interactive overviews of complex IT solutions, all of which are presented by the firm's own members of staff.
The studio was recently used to create a supporting video for JMC's entry in the Service Desk Institute (SDI) Awards in June, in which the company was named runner-up to Fujitsu UK and Ireland.
JMC's tongue-in-cheek video, which offered a comical insight into life in the North of England, has since been viewed more than 2,300 times on YouTube. Judges were so impressed by the quality that they presented staff with a special 'Best Video 2013' award at the SDI Experience event in Manchester.
Alistair Mackay, JMC's Digital Marketing Specialist, said: "Our colleagues gave such great performances of the script that we struggled to keep a straight face during filming and editing."
Since launching the video production suite, the entire workforce has been involved with the creative process, drafting scripts and assisting with filming and presenting an array of quality video resources.
The studio includes a HD video camera, green screen facilities, a lighting kit, teleprompter and professional sound equipment, as well as a dual-monitor editing workstation PC for post-production.
Mackay added: "Bringing this service in-house is not only more cost-effective, but also means we have complete control over these valuable resources. Instead of using actors to present rehearsed scripts, our personable staff can ensure the JMC message remains clear throughout."