Unify, formerly Siemens Enterprise Communications, has named Bill Hurley as CMO.
Starting immediately, and reporting to Dean Douglas, CEO, Hurley will oversee the entire customer experience of the Unify brand and all global marketing functions.
"Our brand launch in October has given us heightened market visibility, and now with Bill's leadership we will further transform our go-to-market programs to build upon that momentum," said Douglas.
"Having worked as a CTO, Bill can bring the customer's perspective and his deep insights into market trends and then use our own technology, both product and systems, to differentiate our market approach."
Hurley joins Unify from the Westcon Group, a value-added distributor of unified communications, networking and security solutions and services, where he served as CTO.
He as worked with leading global brands including ATT Wireless, ExxonMobil and Ford Motor, and brings deep customer relationship marketing experience from executive roles at Mercedes-Benz USA and Peppers & Rogers Group.
"Unify's opportunity to fulfill its market leadership potential has never been more possible," said Hurley. "I'm excited to build upon the new Unify brand momentum, providing solutions that resonate with our customers and markets, by better leveraging the optimal channels and shaping our message and go-to-market programs in new and ways."