A five-year agreement between BT Wholesale and BroadSoft sees the telco giant adopt the BroadCloud platform as the foundation of its Hosted Communications Services (HCS) portfolio. The move enables BT Wholesale to offer comms providers a complete white label hosted IP Centrex service, underpinned by UC applications and PBX features.
"Hosted Communications Services is a key pillar in BT Wholesale's strategy and is at the heart of our plans to rapidly expand our indirect channel business," said Marc Timmermans, Director Portfolio Development, BT Wholesale.
"We see significant opportunities for growth in this market. CPs can offer their customers a complete communications service, whether it be hosted IP Centrex, SIP trunking, contact centres or inbound services, all run, managed and owned by BT."
BT Wholesale will become a preferred BroadSoft distributor to UK comms providers who can now extend their customers' core telephony services to include applications and features such as high-definition voice, conferencing, smart call handling, instant messaging, presence, cloud call recording, CRM integration and web collaboration tools such as white board sharing.
"Communications providers can offer their business customers a hosted IP Centrex solution which comes complete with telephone numbers, configured IP Phones, headsets, broadband, Internet access and Ethernet connectivity," added Timmermans.
BT Wholesale and BroadSoft will now jointly market and sell the Hosted IP Centrex service, with BroadSoft supporting a number of UK roadshows and events hosted by BT Wholesale throughout 2014.
BroadSoft CEO Michael Tessler added: "Enterprises throughout the UK are seeking these new communications services to enhance their employee productivity."
Timmermans also noted that BT Wholesale has begun enhancing its existing hosted IP Centrex service, which includes a significant investment in a seamlessly integrated ordering and administration portal which will be available later this year.
This will sit alongside its new Business Portal which will have a new look and feel.
"This portal will be fully branded with the communications provider's identity and will allow their business customers to manage and configure their own service online, in real-time," added Timmermans.