sipsynergy has appointed Steve Day as Sales Director and Ged Fitton as Chief Operating Officer. The new hires come hot on the heels of recent appointments Tom Kelly (Chairman) and Toby Gold (CEO) following a £2.75m investment from YFM Equity Partners .
Gold commented: "Steve and Ged bring invaluable experience, expertise and knowledge to the company and I have no doubt they will both make significant contributions in driving the business forward as we execute our business plan and continue to grow at pace to take advantage of the huge market opportunity we see for both ourselves and our channel partners."
Based on Cisco's Hosted Cloud Solution (HCS), sipsynergy has developed a white labelled channel offering which integrates back-end business processes - such as quoting, provisioning, billing and support - into a management portal, reducing cost and complexities and enabling partners to transition to an annuity based UC-as-a-service offering.
Steve Day, who formerly held senior sales roles at Westcon and Inclarity, will be responsible for driving channel sales, partner recruitment and helping resellers leverage the burgeoning market opportunity for hosted UC-as-a-service.
He added: "As a 100% channel business I can't wait to start engaging with partners to help them grow their businesses around hosted UC-as-a-service.
"My goal is to actively recruit, grow and enable partners to take advantage of this growing market opportunity."
Fitton joins having spent 16 years with Cisco where most recently he was responsible for supporting and developing its 'innovation-led' customers. He will be responsible for managing all aspects of sipsynergy's operations, services and customer support functions.
Fitton said: "sipsynergy has taken well proven collaboration architecture from Cisco and added incremental functionality that fits with the needs of channel partners targeting the SMB marketplace with a hosted UC proposition."