A new cloud comms deployment model established by 8x8 unites standalone UCaaS and CCaaS solutions under the Experience Communications as a Service (XCaaS) banner.
The move is reflective of new work requirements following Covid-19 and provides one platform designed to optimise both employee and customer experiences, said the firm.
The platform includes integrated, cloud native contact center, voice, team chat, meetings and CPaaS capabilities.
8x8 CEO Dave Sipes said: “As is in other markets, such as CRM and ERP, when organisations transitioned from legacy, on-premises systems to SaaS and cloud deployment models, fragmentation occurred resulting in multiple disparate solutions across the enterprise.
"XCaaS eliminates communications silos, brings the employee experience and customer experience back together, and helps drive the cloud communications industry forward.”