8x8 sees increase in CPaaS APIs momentum

Stephen Hamill, General Manager, CPaaS, 8x8

8x8 says that increasing customer adoption of AI-powered Self-Service has boosted momentum in 8x8 CPaaS APIs – with interactions 43% more year-over-year as of the fiscal year 2025 third quarter ended December 31st, 2024.

Year-over-year business operational highlights at the end of 8x8’s FY25 Q3, included: a 43% increase in the total number of 8x8 CPaaS API customer interactions in the third quarter across messaging, voice, and video channels, compared to FY24 Q3; an increase of 59% total interactions to almost half a billion per month compared to December 2023; SMS interactions increased 41% and grew over 26% quarter-over-quarter from FY25 Q2 to Q3; and average customer onboarding time was reduced to one day.

Stephen Hamill, General Manager, CPaaS at 8x8 said: “Customers today expect to be able to interact with their brands of choice across their channel of choice – whether that’s voice, messaging, or video, and a huge push in this area is AI-driven self-service options.

“8x8 CPaaS APIs are fuelling AI utilisation in companies by supporting AI-powered chatbots via WhatsApp and SMS, as well as voice-based talk bots, allowing customers to really choose the “when,” “where,” and “how” when it comes to customer engagement.”

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