8x8 is bolstering its position in the market for intelligent customer experience, and seeing this reinforced by a rise in AI-powered capabilities, increasing AI adoption, and strategic customer wins.
The company is also fast-tracking the next phase of AI-powered engagement by expanding intelligent automation across its platform, and unifying contact centre, unified communications, and communications APIs into a single, AI-enabled platform.
8x8 reports that it is seeing an increase in customer adoption of its AI-powered solutions, with 8x8 Intelligent Customer Assistant customer contracts increasing 75% year-over-year in the first quarter of fiscal 2026, which ended June 30th, 2025.
“We’re entering a new era of customer experience – one where AI doesn’t replace the human connection, it elevates it,” said Hunter Middleton, Chief Product Officer at 8x8 (pictured).
“Our platform delivers AI that’s usable and flexible, and the 8x8 Platform for CX helps teams work smarter and serve faster. These momentum metrics show growing customer engagement and validation of our customer-first approach to innovation.”
As of Q1 FY26, customers are accelerating their use of AI across the 8x8 Platform for CX.
Figures show customer contracts for 8x8 Intelligent Customer Assistant for digital and voice self-service and AI auto attendants increased 75% year-over-year, helping to drive the overall growth in AI-based customer experience solutions.
8x8 Intelligent Customer Assistant digital, voice and auto attendant AI interactions grew 150% year-over-year, while voice AI interactions increased 7X year-over-year, representing more than three quarters of all AI interactions in FY26 Q1.
AI auto attendant interactions powered by 8x8 Intelligent Directory increased quarter-over-quarter.
API growth is also driving multi-channel engagement, and businesses are also increasingly using 8x8 communication APIs to engage customers across SMS, voice, and messaging apps.
The total number of 8x8 communication API customer interactions in the first quarter grew over 39% across messaging, voice, and video channels, compared to FY25 Q1.
Other notable figures show new customers turning to 8x8, and customer wins in Q1 FY26 highlight the platform’s flexibility across industries and regions – a public university selected 8x8 Contact Center to support 2,000 employees with tailored, high-touch service, while an AI voice automation provider chose 8x8 Voice for global expansion, citing voice quality, reliability, and local telecom integration.