Exertis has made a strategic shift to being a more dedicated, specialist distributor; focusing on specific markets (AV, Components, IT Solutions, Mobile and Print) and channels (Consumer).
The move will allow the distributor to streamline operations with Business and Consumer divisions and focus on enhanced customer support and collaboration alongside specialisms offering more tailored solutions.
In Exertis’s Business division, it will focus on high-growth areas such as AV, Components, IT Solutions, Mobile and Print.
In the Consumer division, the distributor will continue to make targeted improvements to further enhance its service.
Tim Griffin, CEO of Exertis IT, explained: “These changes are designed to make us more agile and responsive to the market, while fully leveraging our specialist knowledge and optimised services.
“The integration of sales and commercial functions ensures a simpler, more efficient customer experience. Our fully integrated channels provide unified support tailored to our customers’ specific needs.”
Jonathan Sutherland is now Managing Director of Exertis Consumer, Jamie Brothwell has been named Managing Director of Exertis Business, Paul Jacobs becomes Trading Director, and Lisa Bird takes on the role of Sales Operations and 3PL Director; all reporting into Phill Turner, Chief Commercial Officer.