BT Wholesale is urging its partners to focus sales efforts on migrating millions of small business WLR customers still using analogue lines to its WHC Express hosted voice solution and claims it will offer seamless integration with Microsoft Teams by the spring.
“This market opportunity is huge. There’s a two million analogue lines out there and the majority have a voice service enabled,” said Paul Enright, Propositions Manager for Voice & Collaboration.
Speaking at BT Wholesale’s Partner Plus Live event, transmitted across the UK from BT Tower in London, Enright said WHC Express, which can be 100% white labelled, has been designed to help channel partners maximise on the market opportunity created by digital transformation and the fast-approaching PSTN switch off.
“This is the right product, at the right time at the right price and it’s available now. And in April we will be launching our Direct Connect proposition which will natively connect Microsoft Teams voice into WHC. This will take the technical complexity away from configuring voice services within office space and we will do all the provisioning behind the scenes, all transparent to partners. In less than five minutes from ordering you can have your end user making and receiving calls.
“You can also do mixed solutions, so if a customer needs a PBX and a SIP truck service or doesn’t want MS Teams as a platform, you can unravel all services into one WAC customer site and offer one service and one bill,” he added.