Gamma’s Accelerate marketing portal is now reaching more than 670 channel partners with Midshire the latest partner to capitalise on its capabilities.
"The platform is designed to encourage resellers to effectively engage with their customer base and drive new leads," stated Justin Coombes, Head of Marketing at Gamma.
"Accelerate provides the sales arsenal, including customisable collateral and workflows, to sell products from the full Gamma product range and enable channel partners the added autonomy of tailoring their own integrated white label campaigns."
Midshire sought a solution to help manage and schedule multiple communication programmes with the combination of legacy systems it had accumulated since 2002.
Having found that syncing up marketing activities such as nurture campaigns, emailers and social media posts was problematic, Midshire’s marketing team wanted to improve the quality and quantity of campaign activity and reduce the daily workload of the team in order to focus on other marketing channels.
Jamie Callaghan, Marketing Manager at Midshire, stated: “With Gamma Accelerate all of our marketing campaigns could be automated in one platform.
"The customer-facing collateral which could be branded as well as social media scheduling holds great appeal and has made the process seamless.”