Cloud Telephones, the specialist VoIP and connectivity services provider, is predicting a surge of activity for its reseller partners around the year-end as PBX maintenance and support contracts come to an end and businesses look to switch to hosted voice services.
Most PBX contracts run for three or five years and the last time they were up for renewal, businesses were uncertain about whether or not they should commit to IP-based telephony.
But attitudes have changed and this time around, most companies will abandon the old systems and switch over to hosted voice services, says John Carter, Managing Director of Cloud Telephones.
"Earlier in the decade many business people were still wary of moving all their telephony over to IP, either because they could not get sufficient bandwidth at an affordable price, or they thought VoIP did not deliver high enough quality and reliability.
"Now that faster and more affordable broadband is widely available, and there is much greater confidence in hosted services, most of the businesses reaching the end of their PBX contracts are definitely going to make the switch to VoIP.
"While hosted VoIP solutions can be deployed quickly, any business that is looking to update its phone system in January will need to start thinking about it now. Resellers that want to make the most of the potential should start running local advertising and marketing campaigns without delay."
Selling hosted VoIP is profitable business, Carter notes, and often opens up a wider set of opportunities for resellers. "As well as the initial commissions, resellers will generate regular monthly, recurring income from all their VoIP sales, and once customers have embraced hosted voice they are often keen to go further and look at other online services, such as cloud backup and Office 365.
"We are already helping many resellers develop their subscription business and with almost every customer, VoIP is the starting-point."