CityFibre's rolling campaign convoy across the UK's major cities is gathering pace following the company's acquisition of KCOM's network (excluding the Hull and east Yorkshire areas), giving it 21 additional metro footprints that are now being prioritised and prepared for launch as new CityFibre Gigabit Cities.
In the line up for a pure fibre alternative to the incumbent are Milton Keynes, Manchester, Leicester, Sheffield, Northampton and Nottingham with more city opportunities in the pipeline.
CityFibre's mission is to team up with like-minded launch partners in each city.
"Bristol was the first of the acquired KCOM network-based cities to be launched as a new Gigabit City in partnership with Triangle Networks," commented CityFibre's Commercial Director Rob Hamlin.
"We're now looking to replicate a similar city launch partner model across other acquired cities.
"An ideal launch partner is typically a mature service provider with a good reputation and established customer base in or near the project city.
"Knowledge of the local market is important and the provider should also have marketing resource that is available to work with the CityFibre team week-by-week. A strong, established sales engine is also key."
Hamlin explained that CityFibre will help its launch partners to map existing assets/customers plus potential new customers to the relevant pure fibre city network.
This information will then be used to help drive upgrade, retention and run heavyweight acquisition marketing campaigns alongside the partner.
According to Hamlin, CityFibre's launch partners have a rare opportunity to take fresh products to market and attract new customer types by leveraging the media attention and sales leads that result from targeted, joint local marketing campaigns with CityFibre.
"It's about innovating and accelerating our launch partners' business growth," he added.
Paul Anslow, MD of Triangle Networks, stated: "By becoming CityFibre's launch partner in Bristol we've effectively been given the opportunity to not only sell something fresh and innovative directly to businesses, but also to become a wholesale aggregator for other business CPs in our area. We're already working with many of our local competitors for example.
"CityFibre understands the importance of a local presence and gives us and our customers an alternative to the previous incumbent-only option."