A new programme introduced by Cobweb Solutions enables channel partners supplying Office 365 under Advisor, Open or EA licensing agreements to transfer customers onto the CSP Reseller Programme with no disruption in service and higher margins.
"Profit Tuner for Office 365 creates a simple way for Microsoft partners with existing Office 365 customers to make higher margins up to 15%," said Julian Dyer, Chief Technical Officer, Cobweb.
The automated platform also helps with customer lifecycle management and is available to Microsoft partners wanting to becoming a CSP reseller.
"Customers only see that they are no longer billed by Microsoft and their preferred technology partner is now their account manager, support and billing owner," added Dyer.
"The Profit Tuner Programme takes care of the complexity of moving customers into the CSP reselling model while managing the licencing arrangements appropriately.
"What would normally be challenging for a Microsoft CSP reseller is provided as a low overhead process to bring customers on board."
Dyer also noted that the opportunity to cross sell and upsell additional cloud services from multiple suppliers becomes technically and commercially possible. And a billing option removes the costs of customer billing and cash collection.
"The reseller can take charge of the customer relationship and offer further subscriptions or replace the existing subscriptions with their own," added Dyer.
"The market opportunity for CSP reseller partners is significant with millions of potential UK customers to sign up. It offers a way for resellers to reinvigorate their cloud services."