8x8 adds AI-driven tools to cloud platform

Hunter Middleton, Chief Product Officer, 8x8

8x8, Inc has delivered recent innovations to the 8x8 cloud platform that will help enhance customer and employee experiences and engagement.

The CX-driven tools include AI-powered transcriptions in 8x8 Contact Center, improved call quality for Azure virtual desktop environments, and more extensive customer engagement capabilities.

According to a recent Metrigy report, Customer Experience Optimization 2024-25, companies overwhelmingly see improvements using AI with revenue up 17.9 percent, customer ratings improving by almost a quarter and agent efficiency up 21.8 percent.

Hunter Middleton, Chief Product Officer at 8x8, Inc, said: “Our continued pace of innovation is a testament to 8x8’s commitment to delivering the latest in CX-driven enhancements to our customers every single day.

“With each update, we are not just keeping up with the demands of the market, we are anticipating them.”

Middleton said that the investment in AI-driven tools will help 8x8 “bridge CX gaps across every touchpoint in the customer journey”, and increasing achieving successful outcomes.

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