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Fidelity Group is embracing Everything-as-a-Service (XaaS) by evolving its offerings and expanding its reach across the UK.
The XaaS pivot is highlighted by a new brand identity including a website and logo refresh.
MD Alan Shraga (pictured) said: “Our new identity, Empowering XaaS, better represents what Fidelity is and what we bring to the market for our customers and partners.”
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