At the heart of Voiceflex and Telavox’s flourishing partnership lies a mutual commitment to simplify operations in a fiercely competitive market. Telavox’s innovative approach to streamlining business communications aligns perfectly with Voiceflex’s two decades of heritage as pioneers, ensuring these benefits are passed on to resellers.
At the heart of Voiceflex and Telavox’s flourishing partnership lies a mutual commitment to simplify operations in a fiercely competitive market. Telavox’s innovative approach to streamlining business communications aligns perfectly with Voiceflex’s two decades of heritage as pioneers, ensuring these benefits are passed on to resellers.
CD: What was the genesis of your partnership and what foundations was it built upon?
PT: “We did a lot of due diligence back in 2021 to look for providers that had the same ethos as us and would meet several needs. “We looked at what our customers want, what our resellers want and what we as a service integrator want. Telavox ticked all these boxes.”
AB: “Voiceflex has an extensive partner base in the UK and more than 20 years of heritage. As a top UCaaS provider in Forrester’s Global report, we can support their brand with technological excellence. This is two titans coming together to offer best-in-call services.” “As we expand across Europe, the service provider model is our go to strategy. It’s about working closely through a symbiotic relationship where both entities bring value to the table”.
CD: With your awardwinning Voiceflex Flow platform currently in the market, what have been its early success stories?
PT: “We’ve seen many of our partners migrating their customers from their current platform to Flow and unleashing the benefits of UCaaS. This is much more cost effective and gives those resellers a lot more value from each customer.
“We’ve received positive feedback particularly from the white-labelling capabilities of the product. Most of our resellers have adopted this version of Flow as it enables them to provide custom packages and platforms that are tailored to the vertical markets they are looking to address.
“The popularity of Flow within our own reseller base means we are now looking for external partners that we know can benefit from the platform.”
AB: “We are fully integrated into Voiceflex’s systems and have ensured that the customer journey has been designed to be simple and easy to use.
“This has made those migrations that Paul mentioned incredibly smooth. All the ordering, processing and provisioning is done through the BSS on the Voiceflex side.
“Then there are APIs directly feeding into our BSS backend, so the customer experience is the same from what they were accustomed to before taking on our platform.
“There’s no change in the online customer journey and no need to retrain resellers with new systems or procedures. We’ve truly simplified business communications.”
CD: With the first two years of your partnership seeing so much success, what is next for Telavox and Voiceflex?
AB: “We have 110 developers in Sweden, allowing us to channel our resources into advancing the platform roadmap and identifying emerging market trends. There are three forthcoming developments we’re particularly enthusiastic about. “One of these is Fixed Mobile Convergence, which we know a lot about due to our base in the Nordics. Paul and I have both been speaking about this for quite a time now and see this as one of the next steps that the UK is probably going to take.”
PT: “A major product that should be launching next month is the OTT app, which gives you the connection directly into Microsoft Teams without having to purchase the business phone licence. We’ve priced it to be highly competitive in the market.
“This is natively embedded within Teams. It’s not a middleware licence. It’s been very well thought out, very well designed, and it’s going to have a lot more benefits moving forward because it attracts a completely different market into telecommunications.
“We have another product we hope to launch at CommsVision called Omnichat, a WhatsApp for Business API application. Using this with the Flow product is incredibly powerful. This is a silver bullet and no one else in the market currently has this application.”
AB: “Additionally, we’re also focusing on Omnichannel and are aiming to introduce our proprietary platform in 2024, with an emphasis on AI and knowledge bases. In this regard, our vision aligns closely with Voiceflex as we both recognise the shift towards online communication.
“Our ultimate goal is to incorporate all these advancements into the omnichannel platform, ensuring it’s fully whitelabelled and with simplicity at the core.