8x8, Inc has unveiled a new rebrand, in what the company says is “a key milestone” towards becoming more customer centric.
The rebrand is driven by a clear purpose: to connect organisations through communication, empowering them to unlock their full potential.
Bruno Bertini, Chief Marketing Officer at 8x8, explained: “Brands, much like technology, must evolve to stay relevant in a rapidly changing world.
“Today, the CX landscape has evolved to include every employee in customer-facing roles, as digital transformation, mobile-first strategies, and AI reshape how organisations interact with customers.”
The rebrand is supported by the next phase of 8x8’s platform, advancing and evolving from the first XCaaS platform that combined cloud unified communications and contact centre capabilities.
The company also says its transformation will help advance systems, processes, and technology to better track and accelerate business outcomes and empower strategic partnerships.
“This rebrand reinforces our commitment to solving the real challenges our customers face while driving measurable business outcomes,” concluded Samuel Wilson, CEO at 8x8.