Daisy fosters easier work access with JCP partnership

Sir Charlie Mayfield visits Daisy

Daisy has welcomed British businessman Sir Charlie Mayfield to its Sheffield office to celebrate the company’s close partnership with the local Job Centre Plus (JCP) branches, helping hire young people in new roles.

This collaboration was highlighted during Mayfield’s visit, where he met Daisy CEO Dave McGinn, and praised the company's approach to hiring and its commitment to fostering inclusive employment opportunities.

He also toured the Sheffield office and spoke with employees who had secured full-time positions through the sector-based work academy programme (SWAP) courses run by the Centre.

The visit was part of Mayfield’s leadership in an independent review into the role of UK employers in reducing health-related inactivity and promoting inclusive workplaces.

Titled “Keep Britain Working,” the review aligns closely with Daisy’s mission of the same name.

Sir Charlie Mayfield, former Chair of John Lewis, said: “It was valuable to get a feel for the realities of hiring and retention in the market, and the proactive way in which Daisy has worked to make its business more accessible to young people who might otherwise have struggled to get into work.”

Dave McGinn, CEO of Daisy, added: “Our mission at Daisy is ‘Keep Britain Working,’ and our partnership with JCP has enabled us to offer ten people a job.

“The SWAP programme has brought new talent to our business alongside the opportunities it provides to those looking to start their careers.”

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