Hilary Oliver has been appointed Chief Customer Officer (CCO) at Tollring to drive the company’s customer success strategy, extending the responsibilities of her previous role as Chief of Marketing and Experience.
She will now take charge of existing customer revenues as well as ensuring that consistency in customer experience, customer satisfaction and retention remain integral to the overall business strategy.
She said: “Our customer success strategy focuses on customer retention, spotting opportunity, lowering cost of acquisition and driving consistency in engagement throughout all our routes to market.
“We also look to maximise market opportunities, such as Microsoft’s marketplaces, to provide more choice to customers and partners, helping them to deliver and use exceptional products that are intuitive and require little training.”
Tony Martino, CEO of Tollring added: “Hilary’s expanded role will further enhance our relationships with customers across all our touchpoints and ensure our people are united in striving for excellence.”