Comms distributor Nimans is ramping up its channel CCTV focus with the appointment of a dedicated Director of Sales.
Camilla Kirkham (pictured) is spearheading a new CCTV and AV division and brings 29 years’ experience to the role. She joins Nimans from specialist distributor Norbain where she was Divisional Director of Sales as part of a near three-decade career.
“For the majority of resellers CCTV should be a natural extension of their business and I’m looking forward to helping them take advantage of the huge market opportunities,” she emphasised. “We will be working with big name brands and lots of different technologies to inspire, excite and educate the reseller community, based on Nimans’ renowned industry pedigree.”
Camilla highlighted how opportunities lie much beyond traditional security-based solutions, with retail analytics one growing area of business.
“Today’s CCTV cameras are much more than just catching criminals. It’s about improving and speeding up the shopping experience, developing marketing opportunities, enhancing health and safety and improving overall footfall through analytics. Combined with the latest AV technologies it’s a very powerful combination.
“The CCTV and AV markets are huge and most of our customers are already familiar with IP end points so moving into this area is a relatively pain free process. I can’t wait to get started.”