HP's new platinum partners will be few in number, but will get extra resources and real investment from HP in terms of direction planning and HP people. The new level will be in place at the start of November, but obviously those partners making the jump are getting trained and committing over the next few months, says Kevin Matthews, UK&I Enterprise Group channels boss.
Last week's meeting of the gold partners was a chance to assess how many plan on becoming platinum; it looks like no more than a dozen in the UK&I area. It will be different across Europe, particularly in the CEE region where the approach must be different because of market conditions, but it all fits into the grand HP plan for standardisation globally. At the same time, the accreditations become fewer in number, and the partner programmes become the same across all parts of the portfolio.
The plan means partners selling more of the HP portfolio, particularly the platinums, who will offer everything from hardware to software, cloud to services, plus the all-important storage.
The mood among HP gold partners is positive and echoes the sentiment at the global partner conference earlier this year that HP is engaged again. The policies of simplicity of engagement, being profitable to work with and predictable in nature are coming through, he says. The soft rebates available to silver and gold partners continue, but the platinums can expect hard margin advantage.
The key is business planning, he suggests. "The setting of objectives and milestones means the partners have a real commitment, not just signing off on HP's suggestions." It means a commitment by HP to keeping the partners up-to-date on technologies and selling, with early feedback from its sales academies very positive, with measurable improvements in productivity.
HP is trying to establish the techniques that work for the particular partners in focus, and even directing their vertical market efforts, demanding more loyalty in return as it trains its won channel teams to be more effective.
The results will become apparent next year, but the move is certainly to concentrate on a smaller number of very high achieving partners and setting the bar for them much higher.