TalkTalk Business has become the first UK operator to deploy a multimedia platform from Telsis.
The telco is aiming to use the Ocean Services Platform to grow the portfolio of branded and white label value-added services it currently sells direct and to partner companies.
The Telsis solution is user programmable and able to control multiple simultaneous services in both legacy and NGN domains.
TalkTalk's product development team will be able to devise, trial and roll out new multi-media services at low cost, said the firm.
David Chatterton, head of inbound service creation for TalkTalk Business, said: "The Java programmability will enable us to expand our product set and address new market sectors without the inertia and cost of third parties.
"We will effectively be offering our services as a white label resource for our customers to use as they wish. The Telsis open architecture enables the platform to talk to and control a wide range of other vendors' resources so we are looking at an extremely broad and flexible capability."
TalkTalk Business has deployed previous generations of Telsis services platforms since 2002, taking advantage of the vendor's open service creation environment to develop services.
Examples are Hosted Contact Centre and Intelligent Call Control products, both of which feature multiple tiers of control.
TalkTalk Business customers that require a basic no-frills product get pre-configured services while those wanting more hands-on control use the web to access an interface that at the top level enables complete self-configuration of the services.
The Ocean Services Platform runs on standards COTS servers, is user-programmable, built from the ground up to support the fast development of new multi-media services by operators' own in-house teams.
It achieves the same carrier-grade, greater than 99.999% availability of alternative core network services platforms, but it includes its own Java-based programming environment that allows new services to be designed, built, tested and deployed quickly.
Operators can use their own programmers, or contract the work to the independent Java coding house of their choice, to create services according to their own market needs and timetable.
The Ocean Services Platform includes a suite of generic services that can be quickly customised by deploying operators; and runs multiple services concurrently, rather than being limited to the provision of a single service.