Incom's Corporate Sales Director Grant Counsell has completed his final Nova Great Run of the year and smashed his fundraising target for Cancer Research UK by a whopping 71% so far.
Back in early 2013, Grant set out on a physical quest to take part in eight Great Runs, from 10K to half-marathons, covering 98 kilometres across the UK. His aim was to raise vital funds to support the work of Cancer Research UK.
Grant was inspired to act after three members of his close family were diagnosed with cancer in the last few years; his father with prostate cancer, his nephew with brain cancer and his sister-in-law, who tragically passed away in April following her brave battle with both breast and liver cancer.
Grant also won Vodafone's Fittest Fundraiser 2013 competition, which saw the mobile phone company supply on-going training advice, cover the costs of his travel, accommodation and race fees and even provide a running buddy - in the form of their Social Media expert Dan Bowsher.
Grant said: "To raise £3,438 to date (rising to £5,000 once all pledges are collected) is more than I could have imagined at the start of my journey. I have received overwhelming support from my friends, family, colleagues, business associates and Vodafone throughout the biggest physical and mental challenge of my life.
"It's great to know that the money I have raised will be used to help fund research into new treatments or even potential cures, in the hope that other people affected by cancer don't have to experience the loss that my family has."