In a straight-talking address to partners Unify's Executive VP of Worldwide Channels Jon Pritchard has pledged his commitment to a 'channel-first' sales approach. Delegates at Unify's International Partner Conference also heard Pritchard alert market rivals to the vendor's overarching intent to lead the field with a focus on channel-centricity.
Pritchard said: "Let me be clear. We are putting the industry and our competitors on notice that we are absolutely serious about positioning Unify as the partner of choice for the communications and collaboration industry.
"As we transform to a software-centric company and prepare for the availability of Project Ansible later this year, we need the right partners to help fulfill our growth aspirations."
Unify's CEO, Dean Douglas, announced earlier this year that growing revenue through indirect channels is one of the firm's highest priorities.
"We are 100 per cent focused on recruiting and working closely with the best channel partners globally," added Pritchard.
"We are not only strengthening our channel, we are completely reworking our strategy, business model and programs to have a channel-first sales approach."
In support of its channel strategy, the company announced plans to enhance the Go Forward partner programme to offer differentiated partner benefits based on the established accreditation structure, better access to accreditation for new and existing partners, increased marketing support and first class access to Unify support teams to propose, sell and implement solutions.
A partner recruitment drive was also kicked off at the event with a call out for new partners from across all geographies to meet with Unify and sign on.
Earlier this year the company announced further details of Project Ansible, a new software offering designed to extend beyond UC and support trends like bring your own device (BYOD), addressing the role of millennials in the workforce, their requirements of mobility and the rise of the Anywhere Worker.
Project Ansible will be available to customers in the autumn.