Kent-based Rainbow Telecom has installed a Video as a Service (VaaS) solution at the Enfield offices of The National Office of Animal Health to help supporters meet regularly online.
NOAH is a non-profit members association representing the UK animal medicines industry.
The association is made up of committees and working groups with members from companies scattered across the UK.
Due to the ever increasing pressure on people's time, together with the unpredictability caused by road works and traffic incidents, apologies and late arrivals had become a common occurrence.
Rainbow's VaaS service allows members to dial in from any device, without the need for compatible video conferencing equipment.
All it takes is the download of an app, a reliable internet connection and an internet enabled device such as a laptop or tablet.
Commenting on the deployment, NOAH Office Manager Joanne Jeffs said: "Our overall aim was to bring as many members together and to enhance engagement at our meetings. We've achieved that thanks to the Rainbow Video Service."
Rainbow Managing Director Dave Corgat told Comms Dealer: "For some months we had been working on a VaaS solution that would deliver enterprise quality video conferencing on a flexible basis, with a system that offered excellent functionality, reliability and the greatest simplicity of use.
"The system is enjoying more use than originally anticipated. As well as committee meetings, NOAH has held remote meetings with suppliers and its PR agency, all of whom have commented on how easy it was to use, and the convenience of being able to meet face-to-face without travelling."