Sennheiser CEOs Daniel and Dr. Andreas Sennheiser offered a glimpse of the audio firm's next product at an exclusive event at London's Central Hall Westminster.
Themed 'Reshaping Excellence', the celebration of sound and innovation marked Sennheiser's 70th anniversary year and featured a concert performed to an audience of 1,200 guests by the Junge Deutsche Philharmonie orchestra and Grammy award winning artist Imogen Heap.
At London's Central Hall Westminster, Sennheiser's guests had the opportunity to experience the company's products and received a private viewing of solutions and technologies never before shown to the public.
"Sennheiser has had seven decades at the cutting edge of audio. With 'Reshaping Excellence' we are announcing a new phase of even higher ambition," said CEO Daniel Sennheiser.
The evening's highlight was marked by the first glimpse of Sennheiser's next 'big thing', unveiled by the CEOs at the end of the concert.
"This exciting event allowed us to share the first details of a new product that embodies a new benchmark in excellence in the high-end audio world," claimed CEO Dr. Andreas Sennheiser.
Although not fully revealed, it was announced by the Sennheiser CEOs that the new product will cover a frequency range that exceeds the limits of human perception.
An 'absolutely perfect sound reproduction' is assured by 2.4 micrometer, platinum-sputtered diaphragms.
The product uses high grade Carrara marble, the same kind once used by Michelangelo to create his sculptures.
The product's unveiling will continue on a dedicated website which will be launched shortly to announce additional facts about the milestone product. "There is much more to come and we are looking forward to revealing more information over the coming weeks," said Daniel Sennheiser.