Exertis has signed an exclusive agreement with new smartphone manufacturer, Wileyfox, for the distribution of its devices in the UK.
Wileyfox is differentiating its first portfolio of devices in partnership with the operating system, Cyanogen, which is an enhanced version of Android, built on top of Google's releases of that platform.
Wileyfox is the first mobile manufacturer to offer the new commercial variant of Cyanogen 12.1 within Europe. The operating system is fully supported and embedded on Wileyfox devices.
Simon Woodman, Mobile Sales Director at Exertis, said: "Exertis is always focused on bringing the cutting edge of technology to its customers, and this new mobile operating system puts us on the bleeding edge. We expect the user base of Cyanogen and therefore Wileyfox's device sales to grow exponentially, and we are helping our resellers to get these exciting products out to end users," Woodman concluded.
Cyanogen was first named in 2009 and since then has been continuously worked on by developers around the world under the open source project 'CyanogenMod', which has been openly supported by many of the major phone manufacturers globally.
Today millions of Android mobile device users around the world are running downloads of CyanogenMod on their handsets, taking advantage of the customisation, privacy and security features that the operating system offers. However, Cyanogen has not hit the mainstream due to warrantee implications as it has not been a commercially supported operating system.
Amazon is selling Wileyfox's first two devices through Exertis and is shipping a significant number of units per day; Amazon is set to exceed unit shipment expectations this quarter, said Woodman.
Nick Muir, CEO at Wileyfox, commented: "Wileyfox is delighted to be the first brand to bring the latest Cyanogen OS, adding customisation, privacy and security features to Android 5.1."