Swyx used its annual International Partner Conference (Runnymede Hotel, Egham) to unveil product developments to its SwyxWare system including the new Skype for Business connector and plans for integration with wearables.
The company also celebrated the achievements of its channel partners as part of its annual awards.
Welcoming resellers from the UK, Netherlands, Sweden, France and Iceland, Swyx CEO Ralf Ebbinghaus began the day with a round-up of Swyx's latest growth figures, future strategy and the importance of its international partners as part of its on-going expansion.
He commented: "Although Swyx is of course a German company we are also committed to substantially growing our international base. Our vision is to provide our partners with a choice of both on-premise and cloud solutions that are cost-effective to both deploy and support, translating into higher profits and margins for our partners. In the future we plan to be able to offer our cloud-based solution, delivered at scale, for a competitive cost price of 1 cent/month/user."
Key products unveiled at the event included Swyx's Connector for Skype, a new Mac Client, new clients for iphone, Android and Windows 7, easier integration with support of REST API and the company's new DataCentre Advance platform that will reduce infrastructure and operational costs for cloud partners.
Swyx's CTO, Joao Gonzaga, provided an insight into Swyx's future roadmap that included 'sensor-enabled technology' allowing Swyx to be integrated into wearables, stressing that, 'this is not slideware, these are real products that are currently being prototyped to be released within the next two years'.
"The main focus for the direction of our product is that it's all about the user. That's why we with our latest announcements have focused on what is most popular with our partners' customers including the ability to add to full telephony to Skype for Business and new mobile clients for commonly used operating platforms," he said.
"We are also aware that not all customers will want to move to the cloud, so offering the choice of on-premise or hybrid is also essential. The design of our new softphone interface is also a response to feedback from our partners and customers."
Swyx Channel Awards 2015
TOP UK Reseller of the Year 2015: Elite Telecom
TOP UK Performer 2015: Smart Solutions GRP Ltd
TOP Cloud Partner 2015 - Netherlands: Adfocom Automatisering B.V.
TOP Cloud Partner 2015 - Iceland: SVAR taekni ehf.
TOP Cloud Partner 2015 - Sweden: Teleoffice AB
TOP Cloud Partner 2015 - France: Appliwave