A deal between Welsh mobile network RWG Mobile and broadcaster S4C will catalyse the development of a digital platform to provide RWG's customers with S4C content including coverage of live sporting events on their mobile phones.
The deal follows investments in RWG Mobile by Finance Wales and S4C's commercial subsidiary SDML.
RWG Mobile launched its mobile network less than a year ago targeting the Welsh market and aims to secure 90,000 new customers within its first three years.
RWG Mobile founder and CEO Andrew Davies said: "In bringing together a media company and our mobile network we aim to share information, develop our capabilities and open the door to creating a cross-platform communications company for the future.
"The bigger mobile networks use their size and buying power to leverage deals and offers from lots of different providers, such as tickets to concerts or sporting events for example, but these offers are not always relevant to people living and working in Wales.
"Our model is based on local partnerships and, as our subscriber base grows, we will develop an incentive programme that meets the needs of our users."
Figures suggest that one in ten Welsh consumers access the Internet exclusively through a mobile phone, thought to be more than twice the UK average.
RWG Mobile delivers mobile communication via its own SIM card that offers pan-Wales and UK coverage as well as international roaming capability and 4G connection.
To complement the service the company has developed and launched an app for Apple and Android smartphones and tablets, allowing customers to use multiple numbers to make and receive calls over the Internet using Wi-Fi connection.
"The business and farming communities in Wales will appreciate the value and advantages of the app as it allows calls to be made using their business number where mobile signals are weak, helping to negate the notorious 'not spots' effect within Wales," added Davies
Elin Morris, Corporate and Commercial Director at S4C, added: "S4C viewers will be able to watch our content without eating into their mobile phone's data allowance."
Pictured: RWG Mobile founder and CEO Andrew Davies