8x8's partner business programme has been extended to offer marketing support with PR and fast track funding.
The enhanced programme now gives the channel access to funding, marketing collateral, support and resources and has three different tiers - Accredited, Gold and Platinum.
The programme builds on the existing 8x8 Academy, a two day accreditation course on 8x8's portfolio of products.
Over 85% of 8x8's UK sales are via the channel and the updated programme was launched with Newbury-based Platinum partner du Pré.
The tiered scheme offers structured PR support to Platinum partners helping them to increase their profile in trade and business media through the development of a PR strategy, advice and content from an 8x8 retained PR agency.
The Platinum programme also offers an annual Joint Marketing fund whereby 8x8 matches investment by partners so both reap the most benefit from it, as well as quarterly Marketing Development funds.
8x8's channel partners at Accredited and Gold level will also receive fast track funds to accelerate growth and reach the next level of the programme.
Charles Aylwin Director of Channel and Public Sector at 8x8, said: "We want to continue our own rapid expansion and the only way to do that is with our partners. This is why we've introduced one of the most innovative partner business programmes."