Marketing _matters
Why social, digital and mobile really matters
By Andy Grant, Managing Director, Bowan Arrow: We all rely on mobile devices to access information while on the move or outside of the traditional office environment.Keep 'IT' clean
By Elvire Gosnold, Director, Blabbermouth Marketing: Dirty databases are on the up! New research shows that an increasing number of consumers are intentionally giving false information to mess up databases.A case in point
By Elvire Gosnold, Director, Blabbermouth Marketing: Case studies are an area that I and the Blabber team are being asked to produce at an increasing rate. This growth area is great for the agency and a marketing activity I fully support as I believe it to be very helpful for the comms industry.Why marketing is about making things desirable
By Elvire Gosnold, Director, Blabbermouth Marketing: What exactly is marketing? Some might say marketing is 'making things look pretty'. I disagree. Marketing is about making things desirable.Why web responsiveness counts most
By Elvire Gosnold, Director, Blabbermouth Marketing: Our friends at Google have changed the rules again: In their continuing fight to ensure website rankings prioritise genuine, informative websites that enrich the visitor's experience, Google has added to its requirements.When doing less is more
By Elvire Gosnold, Director, Blabbermouth Marketing: We are all pressured to do more, especially when it comes to marketing - have a presence on more social networks, write more blog posts, send more emails, run more reports, capture more leads, generate more sales etc.Want a new website? Here's what you need to consider
By Elvire Gosnold, Director, Blabbermouth Marketing: I want a modern, professional, clean website. This is what many of our clients want in their new website but everyone has a different opinion of what is modern and attractive.Planning for 2015
By Elvire Gosnold, Director, Blabbermouth Marketing: If you have not already written your 2015 marketing plan here's a few starting points for your consideration. Planning: This is a vital exercise and must knit in with all the goals of your stakeholders.Getting on message
By Elvire Gosnold, Director, Blabbermouth Marketing: What is your key corporate messaging? If it is Great Customer Service you need to put some serious time aside to revisit this. The key is to focus on your USP as a business entity, not the products you provide.Embracing creative ideas
By Elvire Gosnold, Director, Blabbermouth Marketing: An increasing number of B2B clients are beginning to embrace online marketing and are coming around to the idea that social media and video etc are not solely for end user B2C target audiences.
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