Marketing _matters
What to consider when going online
By Elvire Gosnold, Director, Blabbermouth Marketing: Everyone agrees that you need an online presence for your business, but what people can't agree on is what exactly you should expect from your website and what portion of your marketing budget you should spend on it.Keeping staff in the loop
By Elvire Gosnold, Director, Blabbermouth Marketing: I was thinking about the nature of Mushroom Management (keeping your staff in the dark and occasionally piling a lot of 'stuff' on them) and that the root cause is not that anyone intends to behave is this manner, it is the fast-paced nature of this industry tAll eyes focus on infographics
By Elvire Gosnold, Director, Blabbermouth Marketing: Infographics are my topic of the month as I love their simplicity and how they lend themselves beautifully to the IT and telco industry.What you need to know about brand marketing
By Elvire Gosnold, Director, Blabbermouth Marketing: One of the first questions I am asked when meeting a prospective client for the first time is, 'How do you ensure my adverts will not look the same as the other adverts in the same publication?'. The answer is 'brand'.Key points to ponder
By Elvire Gosnold, Director, Blabbermouth Marketing: It's that time of year again. Marketing plans are written, activity schedules are being finalised and marketing activity for 2014 is go.Video marketing moves into the frame
By Elvire Gosnold, Director, Blabbermouth Marketing: We are all busy advising end user businesses how they can change their communication habits for better efficiency both in terms of time and money, plus how they need to potentially learn a complete new way of collaboration with colleagues, suppliers and customers.Content marketing is King
By Elvire Gosnold, Director, Blabbermouth Marketing: Key words are old hat but content marketing is a must for your 2014 wardrobe. The good news is that SEO is no longer mythical wizardry costing thousands of pounds a month with nothing to show for a good part of the year.The Five Marketing Ps
By Elvire Gosnold, Director, Blabbermouth Marketing: Hands up who knows the Five Marketing Ps? No it is not Product, Price, Position, Promotion and Place. It is... Planning Prevents Pityingly Poor Performance.Laying the foundations of a good website
By Elvire Gosnold, Director, Blabbermouth Marketing: How long is a piece of string? Not something you want to hear when budgeting for a new website but if you have not put thought into why you actually want a new website this could be the answer you receive.Making your proposal documents relevant
By Elvire Gosnold, Director, Blabbermouth Marketing: Forget TV advertising and winning trips to the moon, it is the modest proposal document that needs your attention.
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