By Andy Grant, Managing Director, Bowan Arrow: We all rely on mobile devices to access information while on the move or outside of the traditional office environment. We are consumed and connected, always wanting access to information that will help us navigate our way through work and help our business decision making.
With this in mind, is your website optimised for mobile devices?
The importance of a mobile-optimised website was underlined recently by an article in B2B Marketing Magazine stating that out of the world's total population of seven billion people, close to six billion own a mobile phone. Roughly 2.5 billion are using the Internet and about 1.8 billion are active on social networking platforms (approximately 66 per cent of the global Internet population).
In a recent Business Decision Makers Online study, 77 per cent of respondents said the web is the place to find out about new products and companies, more than twice as many as the next highest medium. That is not a statistic that your business can ignore. So how do you and your company achieve a consistent approach to social, digital and mobile?
Firstly, make your content easily accessible and relevant to your target market. Provide information that decision makers can use to form opinions while conducting their background research. According to Marketo, 57 per cent of B2B lead generation comes from SEO (Search Engine Optimisation), and 55 per cent of businesses have closed deals from social media leads.