By Elvire Gosnold, Director, Blabbermouth Marketing: We've recently grown our team with the addition of two new marketers. During the recruitment process I sifted through a lot of CVs and interviewed candidates from a variety of marketing backgrounds.
This got me thinking about the anatomy of a dynamic marketing team able to generate new ideas that are interlinked with the marketing plan and business strategy.
Building and nurturing an effective marketing team is crucial for future growth. With marketing functions evolving and the growing adoption of online activity, marketing is becoming an area of greater focus and investment. More marketers are now board level than ever before, and new job titles are emerging such as Chief Digital Officer to add gravitas to the marketing function.
The success of 'brand' in the long run and the success of shorter term incentives rely on the skill of the marketing function. These achievements derive from effective team building and getting the right set of complementary skills.
Channel businesses often have smaller budgets than large corporates so are less likely to have consultancies advising them on how to harness creative concepts to the benefit of business activities.
Creativity can be hard to find in individuals, especially when you are looking for creative ideas that are adaptable and appropriate for a B2B landscape. A marketing team needs to be mindful of the business strategy knitting with marketing activity, not just in a creative sense but also analytical.
Understanding the requirements of the channel is vital, as is the analytical ability to efficiently review marketing activity in order to provide meaningful stats and look at ways to improve RoI.