The appointment of Joe Casari as Yealink's first UK Head signals a ramping up of the Chinese phone maker's growth ambitions.
“There is huge potential to grow the Yealink business in the UK and Ireland,” said Casari. “My role is to accelerate double digit growth.”
Prior to his appointment Casari was Head of Samsung Unified Communications UK&I at Nimans. He joined the distributor in January this year after a spell working as an independent consultant.
Previous roles include an Account Directorship at QA and leadership roles at Promethean including Head of International Alliances.
“We will focus on the two key areas of end points and video conferencing," added Casari. "We will also look to strengthen our relationship with Microsoft around its Teams and Skype for Business collaboration platforms."