Omnichannel CC key to new consumer needs, says Redsquid CEO

MSP Redsquid has partnered with Cirrus to leverage its omnichannel contact centre, a service which CEO Sohin Raithatha says is paramount post-pandemic.

He said: “Over the last years we have seen a shift in consumer behaviour, accelerated by the Covid-19 pandemic. Omnichannel contact centres are a great solution to meet the changing consumer needs.

"AI allows the technology to grow with a business while being intuitive for agents to use, meaning it can drive the future of customer service in the coming years.”

Cirrus’ contact centre is available as a native integration for Teams, meaning agents can manage customer and internal interactions within the application.

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