PXC’s Partner Programme has been operating for around a year and a half, offering resellers the inside track to success. Here, CSO Paul Smith discusses the three core pillars of the programme helping partners realise their growth potential.
Commercial “We offer partners a range of incentives and rebates which are incredibly meaningful as they aim to grow,” said Smith. PXC’s incentives are based on involvement in various aspects of the partner programme such as the training functions and variety of products taken. “Partners can use these incentives to unlock rewards and take their teams to participate in an experience, which is really good for the relationship,” added Smith.
PXC also offers a percentage rebate on spend as partners grow through the programme. “If you look at Gradwell Communications, they are a great example,” added Smith. “For each of the quarterly phases they have been a partner for, Gradwell Communications has managed to get a rebate back as part of their growth journey.”
Innovation PXC invites its partners to regular sessions to gain insights on some of the new products, services and portal developments it is working on to help them stay ahead of the game. “This is crucial to us as it creates a dialogue around new developments, and we can gain instant feedback alongside providing more bespoke educational pieces,” said Smith. PXC hosted its first event exclusive for Partner Programme members before its Future Connect event this year and will be running a second session at Comms Vision.
Growth acceleration “A lot of the partners we work with range in size,” said Smith. “Some are global carriers that are vastly bigger than us, and some are relatively small.” PXC recognises the differing needs of organisations of differing scale and works to give smaller organisations more in-depth help in terms of marketing collateral, training programmes, informative webinars and white papers. “That helps some of our smaller partners tap into some of our activities and ideas, as opposed to reinventing the wheel themselves, and hopefully that works to accelerate their growth,” finished Smith.
