PXC’s Partner Programme is helping partners to realise their growth potential by offering the inside track to success. Here, CSO Paul Smith discusses how resellers can best engage with the programme to drive maximum value.
“The key is to just get involved in it,” he said. “There are no tricks, and you don’t have to pay to get involved. There are no catches! We encourage partners to see which bits they like and drive our energy into helping them maximise value from them. For example, if a company is laser-focused on strong commercials we will help them benefit from our incentive schemes and rebates.
“The partners that flourish with us are the ones that invest in the relationship. Through the Partner Programme we offer members access to our senior leadership team and strongly suggest they make the most of this access to sector experts.
“I can guarantee you that gets a better outcome than typical transactional partnerships because partners can tap into anyone within our organisation that they think can help them with a problem. And it works both ways! We have learned plenty from resellers about how they see the market and emerging technologies.”
This is substantiated by Darren Standing, CPO at Gradwell Communications, a partner that has been leveraging the Programme to grow since its inception a year and a half ago. He said: “The offers from the PXC team are all genuine. They’re accessible and open to creating a mutual two-way relationship that is mutually beneficial.
“There have been many times we have taken opportunity to engage with the senior team. They genuinely respond positively, take on the feedback, and are not scared to change the programme for the benefit of the partner community. That’s what we want to see, suppliers that will support the way that we want to go to market, to help us get the best out of our own businesses and to help us serve our customers in the best way we can.”
